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June 11, 2014
Fashion mags promote TOGETHER SMALL VERSION
Innovating at Retail: Recent Tests, Success Stories
Hearst's Will Michalopoulos opened Retail Marketplace 2014 with numerous examples of innovative retail promotions, including one coming this fall in which major publishers will co-promote their leading fashion titles in Target stores, with an offer that includes a Target gift card. Read article
Top Magazine Execs Talk Retail Priorities, Strategies
The leaders of Time Inc., Active Interest Media and Hearst Magazines stressed that the retail channel continues to be crucial for their companies, and shared some specific investments and initiatives, in a discussion led by Wessenden Marketing's Jim Bilton. Read article
Welker and Levine Hearst Retail Marketplace 2014
Hearst Execs Share Keys to Successful Launches
How has Hearst managed to create the four most successful magazine launches of the past decade? Dr. Oz The Good Life VP, publisher and CRO Kristine Welker (left) and Hearst Magazines editorial director Ellen Levine shared the core strategy and essential elements. Read article

Magazines Are the 'Antidote to Connectivity Overload'
Magazines' brand equity and earned trust--and the unique experience of reading a print magazine--means that they are well-positioned to benefit as consumers are becoming more selective about which content they consume amid the "fire hose" of digital content coming at them from a plethora of platforms, formats and devices, said Mary G. Berner, president and CEO of MPA-The Association of Magazine Media. The newsstand contributes a crucial additional differentiator from other media, she stressed. Read article

How Magazines Are Leveraging Mobile at Retail
Executives from Cooking Light, Men's Health and Nellymoser shared examples of how leading magazines are bringing print to life with interactive, value-added features that can help drive single-copy sales, boost advertising and even enable important new revenue streams for publishers. Read article

Navigating the Rapidly Shifting Retail Landscape
RetailNet Group VP Keith Anderson highlighted the major strategic shifts underway in the retail world, and some of the implications for suppliers, including the magazine and book categories. Read article


Note to IPDA Daily readers: Part 2 of our Retail Marketplace coverage will be published on Friday.

Editor: Karlene Lukovitz

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