Vertical Drop Down CSS Menu

The Underlying Strength Revealed By Disruption
By Jerry Lynch, President, IPDA

The unprecedented channel disruption caused by Source Interlink's exit from the newsstand distribution business earlier this year has had predictably negative impacts in the short term. 

Yet, some of the consumer patterns that have emerged in response to that disruption actually confirm magazines' value to consumers and retailers.

Specifically, it's been widely reported that several retail chains (not named due to business confidentiality) whose magazine supplies were not disrupted have been seeing significant—even double-digit—dollar increases for the category, or at minimum performing substantially better than the overall category.  

It  seems indisputable that in these areas, many consumers followed the product to find and purchase magazines despite the disruption.

This clearly demonstrates that—contrary to the negative assumptions we so often read in the general press—print magazines do matter to consumers.

Most important from a category value standpoint, it's been documented time and time again that magazines matter most to retailers' most valuable and loyal customers.

Magazine buyers shop supermarkets more frequently, and they shop the entire store, pointed out Jackie Gray, director at the Willard Bishop consultancy, in an October 2014 article in Progressive Grocer.

Gray confirmed the outsized revenue- and profit-generating power of the supermarket-loyal consumers who often buy magazines: With an average basket ring is $45, versus $34 for other shoppers, magazine buyers account for 32% of an average store’s sales.

Further, the data continue to confirm that the retailers that put resources into the magazine category are the ones that benefit the most from the exceptionally high per-unit profits generated by this DSD category.

With the supply chain having made great strides toward recovery, support for the magazine category now will prove well-justified for retailers and publishers.



MBR Publishing & Retail News
Original Articles
2018 Retail Conference
  MBR 2018 Wrap-Up
  Magazine, Book Shopper Research Lays Groundwork
  Common-Sense Lessons for Today’s Print Media
  Channel Leaders Report Innovation, Determination, Progress at Retail
  Publishers Talk SIP, Bookazine Opportunities
  Leveraging Everything, Part 1
  Leveraging Everything, Part 2
  Marketing Analytics Wiz Reveals Secrets
2018 Articles
  New Front End Focus Study Quantifies Profitability of Magazines, Other Power Categories
  First Priorities: Let’s Focus On Reinventing Our Marketing Approach
  What If We Leveraged Everything
2017 Retail Conference
  Newsstand Execs: It’s Time to Invest in Retail Partnership-Building
  Men’s Health’s Bean on Covers, Print’s Unique Value
  Achieving Relevance for Retail Success
  Books Going Strong, Even in Fragmented Retail Environment
  New SuperStudy: Magazines, Books Yield Strong Retail Profitability
  Channel Executives Focus on New Retail Opportunities
  Getting Attention in Today’s Retail World
  Mainline Study Finds ‘Huge’ Sales Opportunities

2016 Retail Conference
  PBAA, IPDA Agree to Merge
  Magazine Media Executives Propose Innovative Disruption at Retail
  Magazine Bright Spots at Retail
  Best Practices for Powerful Newsstand Covers
  Kantar Exec: Magazines Well-Positioned To Partner On Retail Solutions
  Print (And Digital) Books Are Doing Just Fine, Thank You
  Retailers, Channel Partners Discuss What Moves the Needle
  Research: Millennials Often Prefer Reading Print Vs. Screens

Nov. 30, 2015
  Fighting Back With Facts
2015 Retail Conference
  5 Things to Know About Newsstand Buyers' Economic Prospects
  How Magazines Engage and Turn Consumers Into Buyers
  How National Geo Leverages Social Media
  Takeaways from Day One of Conference
  Finding Opportunities in Retail's Transformation
Sept. 9, 2015
  IPDA Magazine Study, Article Summary
March 9, 2015
  Willard Bishop SuperStudy 2014
February 26, 2015
  John Cowley Q&A
December 17, 2014
  The Underlying Strength Revealed By Disruption
June 17, 2014
  Innovating at Retail: Recent Tests and Success Stories